This family business was established in 1932 by Percy Williams operating originally from Pitt Street then from an upper level of Sydney’s Strand arcade .

He was joined first by his son Kenneth followed soon after by his youngest son Maxwell.

The business operated successfully serving customers in wider Sydney.

Over the next 30 years The family opened various suburban and regional outlets building a solid reputation of quality and reliability.

In 1980 the opportunity arose to purchase the manufacturing division of the wholesaler Willis and Sons Pty.Ltd .

That year sons of both Ken and Max transferred from the Strand arcade operation to gain experience in a high production creative environment.

The following two decades saw the family’s passion and expertise expand all across Australia with  a little foreign export thrown in.

Since then the company has evolved with changes in the market place and technology building an online presence while always ensuring our local customers where looked after.

Our customer base includes families we have served for generations and our business is now run by sixth generation family jewellers. 

All jewellery designed and crafted in our Marrickville Studio

Email awjewellery@gmail.com